‘Angry Birds’ Not As Upset As New ‘Neighbors’ - Weeks 2 & 3 | Captain America: Civil War | Neighbors 2: Sorority Rising | Money Monster

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‘Angry Birds’ Not As Upset As New ‘Neighbors’ - Weeks 2 & 3

Captain America: Civil War
Neighbors 2: Sorority Rising
Money Monster
The Nice Guys
The Darkness
Angry Birds

The most exciting weekends in the summer movie pool aren’t when Icee introduce new flavors at the snack bar, when you’re traveling around smaller cities and find movie ticket prices for under $10, or when you catch a trailer that shows someone’s still employing Shia LaBeouf. It’s when two or more big films open at the same time and duke it out for one crown: Weekend Box-Office Winner. Just like the Highlander, there can only be one. Everything else becomes “The #1 Family Film In America Starring Larry The Cable Guy”

Sadly, Week 2 of our season offered no such showdown. Money Monster didn’t scare anyone with a $14.8 million opening. I even failed to realize that Jodie Foster directed it, who along with Julia Roberts and George Clooney, makes for three super talented persons involved here whose own names sound as dated as a Seinfeld reference. If she directed George Clooney, Tom Hanks, and Julia Roberts in a rebooted version of Grumpy Old Men no one would even blink. Meanwhile, people forgot to turn the lights on for The Darkness and its $4.9 million debut. It’s when this is the best Hollywood has to offer that people stay home and mass record things on their DVR during free HBO weekends.

Once Week 3 showed up, though, things got interesting! Two hyped films going for two different crowds can ignite the theater chains, like when Kung-Fu Panda 2 and The Hangover 2 blew the doors off Memorial Day weekend in 2011 with almost $135 million combined. Well, the openings of The Angry Birds Movie and Neighbors 2: Sorority Rising was just about the same thing… if by the same thing you mean the complete works of Charles Dickens and the complete ascots of Charles Nelson Reilly.

The Angry Birds Movie catapulted its way to a $38.2 million opening. The happy headline reads: “Biggest Opening Ever for a Movie Based on a Free Game With In-App Purchases.” The angry headline goes: “It Started With The Same Amount of Money as Other Such Family Classics as Rango, Bee Movie, and the Film Everyone That Made Everyone Wonder ‘Who Released This Direct-To-DVD Movie Under the Pixar Brand,’ The Good Dinosaur.”

Forward thinking, does Angry Birds have enough to still be a player in the final Top Five of the Summer? Well, only two family films in the last ten years have opened in this range and went on to almost $200 million (Take a bow Happy Feet and Ice Age 3), which would make think there’s a pretty small chance here… Unless every other summer movie opens like Neighbors 2!

So, I wasn’t really trying to curse Seth Rogan for not doing a dang thing to help me in the Holiday Movie Pool with his The Night Before box-office performance, but apparently I wasn’t the only one ready to move on from everyone’s favorite scruffy-bearded, pot-smoking, potty-mouthed hipster. Oh wait, I guess that was redundant and I just could’ve used the word hipster.

Neighbors 2: Sorority Rising showed no one really wanted to be Seth’s neighbor again with a $21.8 million debut that was almost $30 million less than the first Neighbors start in 2014. It’s like everyone else was moving on up (mov-ing... on up) to the east side and left Seth Rogan behind. I guess things could be worse though. The aforementioned The Night Before only opened with $9.9 million, so Neighbors 2 is an improvement. Still, right now anyone who picked Neighbors 2 for their Top Five this summer is ranting and raving like a scruffy bearded, pot-smoking, potty-mouthed hipster. Sorry again, just meant hipster.

And, if I forgot to saying anything about The Nice Guys, it’s probably because the saying rings true yet again as they finished last over the weekend with $11.2 million. Likewise, if you can’t say anything nice about The Nice Guys, you don’t say anything at all.

As for Captain America: Civil War, it has been fighting the good fight. It fell a not ideal but understandable 60% in its first weekend and 54% its third weekend. Cap has lead his army of rebels to a $347.2 million total so far and looks like $400 million is still attainable. It’s interesting how this film is performing almost identically to Iron Man 3’s repulsor blast in 2013. Captain America has definitely fired to first shot into the Summer’s Top Five. Will anything else be able to catch The First Avenger?

[For those new to the pool, a film normally drops about 40% from weekend to weekend. So, when a film drops by less than that (usually due to positive word-of-mouth), it's seen as a good thing and if a film drops by more (usually due to negative word-of-mouth), it's seen as not so good. The caveat for "blockbuster" films is that they tend to frontload and get so many people in the first weekend that they naturally have larger drop-offs. With this is mind, a 50% fall would still be grand, but anything more is often a sign that the film will be showing On Demand sooner than you might think.]

The Top Five If Today Was Labor Day:
#1. Captain America: Civil War - $362.7 million
#2. The Angry Birds Movie - $38.2 million
#3. Money Monster - $27 million
#4. Neighbors 2: Sorority Rising - $21.8 million
#5. The Nice Guys - $11.2 million


by Matt Neuenburg on 05/24/2016

Movies Mentioned in this Post: Angry Birds, Captain America: Civil War, Money Monster, Neighbors 2: Sorority Rising, The Darkness, The Nice Guys
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