Early Leftovers Cancel ‘Arrival’ - Week 2
Moviegoers usually take a second helping of leftovers after Thanksgiving weekend, but this may be the first time people were having leftovers even before they had the main meal!
Doctor Strange held nicely with a 50% drop and $43 million weekend for a magical 10-day total of $153 million. While superhero origin stories generally suffer from an “Imitation Game” of feeling all the same, Benedict Cumberbatch and an overworked special effects crew found a way to give it a fresh coat of paint… even if it’s digital paint.
Trolls kept trolling out to that kiddie market and singing their catchy songs to the tune of $35 million. Slipping a mere 25%, this really could be the family movie that makes more than just some dance moves this season with $93.9 million and change so far. I guess if you were going to make a Happy Feet without penguins, rolling with Trolls is the most logical step.
Arrival did well with the critics but underwhelmed with audiences as it debuted with $24.1 million. Word-of-mouth may help the film gain traction and it has the potential to be a cult hit now that it’s been labeled as “smart sci-fi,” yet the chance of it arriving on the Top Five list is the same as Charlie Sheen’s film The Arrival in 1996 (which got the backhanded compliment label of “better than you thought it’d be sci-fi”... lots of labels to go around in the sci-fi genre).
Almost Christmas almost made it’s budget back in its first weekend, so it can’t feel too shabby. A $15.1 million haul when last year’s seasonal ensemble offering Love the Coopers only made $8.3 million has to be seen as a success. A success in the pool, no. A success in the “These holiday films keep making money even though I’ve never seen a one of them,” yes.
Hacksaw Ridge, much like Trolls, had a very healthy drop of only 30% (and that’s probably where any similarities between Hacksaw Ridge and Trolls end). Well, that, and I’m sure Andrew Garfield could do some mean Justin Timberlake karaoke if he really tried… I just don’t ever want to be there when he really tries. $32.1 million in 10 days for the WWII pacifist flick shows that people want to see more than just mystical arts and pink hair… but not much more.
[For those new to the pool, a film normally drops about 40% from weekend to weekend. So, when a film drops by less than that (usually due to positive word-of-mouth), it's seen as a good thing and if a film drops by more (usually due to negative word-of-mouth), it's seen as not so good. The caveat for "blockbuster" films is that they tend to frontload and get so many people in the first weekend that they naturally have larger drop-offs. With this is mind, a 50% fall would still be grand, but anything more is often a sign that the film will be showing On Demand sooner than you might think.]
The Top Five If Today Was MLK Day:
#1. Doctor Strange - $153 million
#2. Trolls - $93.9 million
#3. Hacksaw Ridge - $32.1 million
#4. Arrival - $24.1 million
#5. Almost Christmas - $15.1 million
by Matt Neuenburg on 11/17/2016
Movies Mentioned in this Post: Almost Christmas, Arrival, Doctor Strange, Hacksaw Ridge, Trolls