‘May Day!’ Cry Four Films Fading Fast - Weeks 2 & 3 | Guardians of the Galaxy Vol. 2 | Alien: Covenant | Snatched

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‘May Day!’ Cry Four Films Fading Fast - Weeks 2 & 3

Guardians of the Galaxy Vol. 2
Alien: Covenant
Snatched
King Arthur: Legend of the Sword
Diary of a Wimpy Kid: The Long Haul
Sometimes a hit film draws people out to the theaters to see the other new films. The success of Guardians of the Galaxy Vol. 2 seems to have done the opposite. Instead of folks trying new films, they’d rather go with the racoon they know then the aliens they don’t (Xenomorphs and Amy Schumer included).

Snatched and King Arthur tried first to defeat the Guardians in Week 2 and managed only $19.5 million and $15.4 million for their efforts. As anemic as Snatched’s efforts were, at least it’ll be able to make back its $40 million production costs. King Arthur was budgeted at a whopping $175 million! Seriously, how could anyone greenlight this?! “Hey, that Jason Statham film In The Name of the King opened with only $4 million ten years ago. Give me $175 million and I bet I can do better.” Uh, congrats? Well played?

Hopefully, Snatched doesn’t snatch Amy Schumer’s film career and is just that odd road bump onto bigger and better things. Also, if all Snatched does is get Goldie Hawn back in the public eye so someone can give her a real role, all the better. Why is it only British babes keep working into their 70’s like Helen Mirren, Maggie Smith, and Judi Dench? Com’on, AARP of America, represent! U-S-A... U-S-A...

Week 3 of the Summer Movie Pool offered some new competition for Marvel’s spaced-based misfits and one was the weakest yet: Diary of a Wimpy Kid: The Long Haul. The mildly successful series went for a cast reboot and got booted a completely different way with a $7.1 million opening weekend. That was a 50% drop from the last Diary film opening, 2012’s Dog Days. This was like that 98 Degrees reunion no one was asking for. I guess the teenage angst revolt of 2017 worked out all too well as the actor who’s #NotMyRodrick is now #NoOnesRodrick.

The “other” film of Week 3 certainly fared better, but will it over “The Long Haul?” Alien: Covenant (i.e. Prometheus 2, i.e. Alien 6, i.e Ridley Scott collecting a paycheck) opened with $36.1 million which doesn’t sound bad until you remember that’s about what the new Power Rangers movie started with and last year’s Teenage Mutant Ninja Turtle that had a subtitle I can’t even be bothered Google search. Those films both ended up in the $80 million total range and “feeling wise” this film seems like it’ll end-up there. Any interest from fanboys would’ve been during the opening weekend and adding this tagline to the commercials probably won’t help: “Drop everything you’re doing to go see a lesser version of things we’ve seen done better 30 years ago!”

An actual quote from a character in Alien: Covenant sums it all up so perfect: “There’s so much here that doesn’t make sense.” Without being spoiler-ish, it’s suffice to say this is the most ill-prepared space crew in history. It’s like the Weyland Corporation wanted a whole cast of Gilligans on to set on Gilligan’s Island. Amazingly, the prince of Gilligans, James Franco, was supposed to be the captain of this ship but he dies offscreen two minutes in and is only seen in photos. Ridley Scott is literally just trolling us at this point, right?

Despite the “competition,” Guardians of the Galaxy Vol. 2 continued to hold strong with drops of 56% and 45% over Weeks 2 and 3 and has now made $301.4 million over 17 days. I’m sure whatever they make-up in tickets sales above the first film will be lost in iTunes soundtrack downloads, yet making the same amount of money off a sequel is way better than making less money. Just ask Alien: Covenant, Diary of a Wimpy Kid: The Long Haul, and Police Academy 7: Mission to Moscow. Hmm, maybe enlisting Steve Guttenberg and that sound effects guy is exactly what we need to clean-up our Russian problem these days.

[For those new to the pool, a film normally drops about 40% from weekend to weekend. So, when a film drops by less than that (usually due to positive word-of-mouth), it's seen as a good thing and if a film drops by more (usually due to negative word-of-mouth), it's seen as not so good. The caveat for "blockbuster" films is that they tend to frontload and get so many people in the first weekend that they naturally have larger drop-offs. With this is mind, a 50% fall would still be grand, but anything more is often a sign that the film will be showing On Demand sooner than you might think.]

The Top Five If Today Was Labor Day:
#1. Guardians of the Galaxy Vol. 2 - $146.5 million
#2. Alien: Covenant - $36.2 million
#3. Snatched - $33 million
#4. King Arthur: Legend of the Sword - $27.5 million
#5. Diary of a Wimpy Kid: The Long Haul $7.1 million




by Matt Neuenburg on 05/23/2017

Movies Mentioned in this Post: Alien: Covenant, Diary of a Wimpy Kid: The Long Haul, Guardians of the Galaxy Vol. 2, King Arthur: Legend of the Sword, Snatched
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