Melissa McCarthy Outmuscles Channing Tatum - Week 9 | Iron Man 3 | Man of Steel | Monsters University

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Melissa McCarthy Outmuscles Channing Tatum - Week 9

Iron Man 3
Man of Steel
Monsters University
Fast & Furious 6
Star Trek Into Darkness
World War Z
The Heat
The Great Gatsby
White House Down
In 2012, Channing Tatum was literally Magic Mike. Even in the 80's, movies about male strippers weren't hits, so the fact that Channing could turn that film, a Notebook-esque romantic drama The Vow, and a film that had no business actually being amusing and really was (21 Jump Street), cemented Channing's ascension from the next big thing to just being a thing. Not Thing 2 either... Thing 1! Like Nicki Minaj's hair, though, a lot can happen in a year.

2013 clearly marks the year of Melissa McCarthy. While Bridemaids star and co-writer Kristin Wiig still has yet to capitalize on that film's success, co-star McCarthy has gone on her own and there's no Yoko to stand in her way. Anyone claiming people went to Identity Thief because of Jason Bateman have to face the fact that no one has ever gone to see a film because Bateman's been in it, and this dates back to Necessary Roughness where Sinbad (no, not the sailor) and legendary swimsuit model Kathy Ireland garnered way more attention. Melissa's fanbase carried that film and combined with Sandra Bullock's consistent pull, The Heat had more than enough to melt Channing's latest offering.

The Heat scorched $40 million in its first weekend as fans overlooked Sandy's rare R-rated offering. Given a budget of only $43 million, those looking for another hugely successful profit margin after This Is The End and The Purge need look no further. With nary a female protagonist in sight (until, what, Smurfette in Smurfs 2?), look for The Heat to keep corning that demographic for awhile.

Speaking of which, I'm a bit bothered that my (allegedly) masculine persuasion hasn't been catered to a little more concerning The Heat. Men found Sandra Bullock first in Demolition Man and were only further smitten in Speed. So much so, we'd catch her here and there in a While You Were Sleeping or Miss Congeniality and not feel like our Man Card was in jeopardy of being pulled. She even played the second-most unbelievable hacker in cinematic history with The Net (no one's ever topping Hugh Jackman's performance in Swordfish... That's like the Wilt Chamberlain 100-point game), so she's down with the male film-going population.

Now if that's the case, what gives with the almost zero (or maybe even exactly zero) commercials during male-geared events?! The NBA Finals were the most watched TV Event in June and I never spotted a single ad. U.S. Men's Soccer Team World Cup Qualifying, nothing. The Following episodes I taped in April that I just started watching, zilch. Look, not all of us are going to catch every episode of Ellen or Project Runway. Toss the fellas a bone or two so we know your film's even coming out. Is that so much to ask? Remember, Sandy... We loved you first! Guys aren't jumping over to Demolition Man on AMC in-progress to see Sylvester Stallone figure out how to use three sea shells after taking a dump.

Speaking of taking a dump, especially given its $150 million budget, there's not a lot up with White House Down. The second Die-Hard in D.C. movie of the year debuted with $25.7 million, or more succinctly, even $2 million less than After Earth. Maybe the idea of Jamie Foxx as an Obama-esque president kicking butt and chewing bubble gum wasn't going to play well in the Red States, yet it didn't seem to play well anywhere. I mean, he's got drones for that, right? Perhaps the patriotism nostalgia of 4th of July can spur some more interest in this film next weekend, though there's a better chance of folks flocking to theaters to see Neil Diamond sing "They're Coming To America" in The Jazz Singer.

The real beast this weekend at the box-office was Monsters University. Scaring $46.7 million in its second go-round (yup, even more than Man of Steel's second weekend), the 44% fall was nothing to be afraid of. Even with Despicable Me 2 waiting to pounce in a few days, MU looks like it can stand toe-to-toe with the minions after $171 million in 10 days. The film may not have received the same grades as Monsters Inc., yet there will be several honorary degrees handed out if the film can continue to deliver at this pace.

World War Z infected $29.8 million its second weekend while falling 55%. The global epidemic has amassed $123.7 million so far and the roughly 17 production companies that have their logo on-screen before the movie starts should get their wish for a sequel, World War On Beyond Zebra. It must be noted that my son, who I don't think has even seen a Brad Pitt movie, asked me if Brad said the least amount of lines he's ever had in a film. Already floored with the perception of the question, all I could offer was a, "Yeah, probably."

Man of Steel regained some strength in stabilizing his decent. Gripping $20.8 million in a third weekend with a 50% drop, the grand-daddy of all super heroes moved into the #2 spot in our Top Five list of the summer with a $248.7 gross. Vin Diesel may be bald, but he's no Lex Luthor as the Fast & Furious 6 crew were incapable of holding a good Kryptonian down.

As to other Top Five notes, the accreditation of Monsters University has pushed The Great Gatsby off of the summer reading list. The literary giants of Fitzgerald and Wazowski have always been going back and forth with each other for years now and I suppose this season was no different.

The Top Five If Today Was Labor Day:
#1. Iron Man 3 - $405.4 million
#2. Man of Steel - $248.7 million
#3. Fast & Furious 6 - $233.3 million
#4. Star Trek Into Darkness - $220.5 million
#5. Monsters University - $171 million



by Matt Neuenburg on 07/01/2013

Movies Mentioned in this Post: Fast & Furious 6, Iron Man 3, Man of Steel, Monsters University, Star Trek Into Darkness, The Great Gatsby, The Heat, White House Down, World War Z
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