Mini Minions Make Many Moolah - Week 11 | Jurassic World | Avengers: Age of Ultron | Inside Out

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Mini Minions Make Many Moolah - Week 11

Jurassic World
Avengers: Age of Ultron
Inside Out
Minions
Pitch Perfect 2
Mad Max: Fury Road
Terminator: Genisys
Ted 2
Magic Mike XXL

If you can make a mountain out of a molehill, it only makes sense that you can make a blockbuster with sidekicks.

Minions blew-up at the box-office this weekend and it had nothing to do with one of Gru's devices going wrong. Without a Steve Carell or Kristin Wiig in sight, Minions debuted with the second largest animated opening in history with $115.7 million. That places this film just behind Shrek The Third's $121.6 million in 2007 and just ahead of Toy Story 3's $110.3 million in 2010... and those films required actually dialog to be successful.

While the Despicable Me brand has obviously been strong for two straight movies, it must make Universal more than just Pharrell's "Happy" that this off-shoot's first weekend "Gru" more than $30 million from Despicable Me 2's $83.5 million haul in 2013. I'm sure Steve Carell's agent doesn't want to hear it, but it looks like we found who the real top bananas were in this franchise. I already knew Green Lantern couldn't stop the Minions because they were yellow, but now it looks like not much else can stop them either.

That said, while it's nice to have such a strong following with beloved characters, would it have hurt the screenwriters to put as much effort into making the lines in English as funny as the ones in Minionese? I call it my Mars Attacks test. Yes, it may be funny that you cast Jack Nicholson and Glenn Close as the President and First Lady, but unless you actually give them something funny to say or do, it's not all that funny. Now, I love me some Sandy and she's turned plenty of coal into diamonds just by sheer personality and force of will, but when you give Sandra Bullock nothing to work with and she's not actually on-screen for smirks and smiles to try and sell it, you're just wasting everyone's time. It's not going to stop this movie from being a smash and making a ton of cash, yet putting any effort into making the words people actually understand interesting would've been nice. Or, as the Minionese translator I found would say, "Ba tis one" (aka, "This is dumb").

In its fifth week, Jurassic World is still conquering the globe. Another ho-hum $18.1 million and an are-you-kidding-me 37% drop is just part of the $590.7 million madness that is this dino island movie. At this point it's already clear this'll pass 2012's The Avengers $623.4 million total for the #3 domestic gross of all-time and catching the once uncatchable Titanic's $658.7 is in play. Can even the next Star Wars movie pull-off what Jurassic World is accomplishing? Maybe not. Some people might get turned off by all the Star Wars mumbo-jumbo (and if anyone in the flick says the word " Midi-chlorians" I'm walking out immediately) when everyone can understand, "It's a dinosaur... RUN!!!"

Inside Out keeps cleaning-up with a fourth weekend of $17.7 million and an amazing 40% drop given it's family-film audience was supposed to be swallowed-u p by the Minions Invasion. Apparently there's plenty of Joy to go around as Sadness has nothing to do with Inside Out's $284.2 million total. When 11 of Pixar's 15 films have been in the top ten moneymakers of their year and have a Rotten Tomato score above 90%, it just makes you wonder what they've figured-out and no one else has still come close to. After a series of those "less than" 90% films like Cars 2, Brave, and Monster's University, glad to see you back in the game, Pixar. You've been missed.

As for catching-up on those films that are has-beens after only a couple weeks out, Terminator: Genisys terminated $13.8 million for a $68.8 million total, Magic Mike XXL was a few sizes smaller with $9.6 million and a $48.3 million total, and Ted 2 was put to bed early with $5.7 million and a $71.7 million total. Suffice to say, we should be safe from Terminator: Duderonomy, Magic Mike Big & Tall, and Ted 3BO.

The Top Five If Today Was Labor Day:
#1. Jurassic World - $590.7 million
#2. Avengers: Age of Ultron - $455.2 million
#3. Inside Out - $284.2 million
#4. Pitch Perfect 2 - $183.1 million
#5. Mad Max: Fury Road - $150 million



by Matt Neuenburg on 07/14/2015

Movies Mentioned in this Post: Avengers: Age of Ultron, Inside Out, Jurassic World, Mad Max: Fury Road, Magic Mike XXL, Minions, Pitch Perfect 2, Ted 2, Terminator: Genisys
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