New Moon Newbliterates Box-Office - Week 3 | The Twilight Saga: New Moon | The Blind Side | 2012

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New Moon Newbliterates Box-Office - Week 3

The Twilight Saga: New Moon
The Blind Side
2012
Disney's A Christmas Carol
Planet 51
The Men Who Stare at Goats
Um, so, maybe I was a little off in thinking New Moon would do about the same as Twilight. That turned out to be like saying Beyonce would sell as many solo records as fellow Destiny's Child member Kelly Rowland. In a nutshell, New Moon made as much in one day as Twilight made in its entire opening weekend.

Setting a new opening day record of $72.7 million (yes, more than 2012 made in three days), New Moon went on to have the third largest weekend of all-time behind The Dark Knight's $158.4 million and Spider-Man 3's $151.1 million. Needless to say, this performance was insane and skied past any industry expectations. To top it off, New Moon only cost $50 million (Twilight was only $30 million) to make while most Hollywood Blockbusters are in the $150-$200 million range these days. Summit Entertainment is swimming in lettuce right now and clearly signing the book deal with Stephanie Meyer for the Twilight series was about the most one-sided deal since Jacob bought Esau's birthright for a bowl of soup. Did I ever mention that my nine year-old son once asked when he was going to get his birthright after hearing that story in Sunday School? Moving on…

Amazingly, New Moon's epic debut may not have even been the most surprising opening of the weekend. The Blind Side may have seemed like "every other" football movie, yet audiences made it the biggest Sandra Bullock movie opening ever with $34.1 million, besting the previous high she just had by $500,000 with this summer's The Proposal. Some have tried to speculate that with all the sold-out New Moon screenings, women went to see The Blind Side as the next best thing, however I find it hard to believe there were the same whoops and hollering going on in the theater when Blind Side star Quinton Aaron had his shirt off as compared to New Moon's Taylor Lautner. I always thought that girl who said "John Spartan" like 8,300 times in Demolition Man was going to make it big some day… Way to go, Sandy!

In the end, this left Planet 51 with a failure to launch. Apparently the dad's weren't interested in taking the kids solo while their mom's were flocking to New Moon, so boy-skewing film sub-light speeded to only $12.3 million. It probably didn't help that the main draw, The Rock, actually tried to "act" and make his voice not obviously sound like The Rock. Ya know, having Tom Hanks and Tim Allen sound exactly like Tom Hanks and Tim Allen in the Toy Story movies never seemed to hurt those films. When you're part of the draw, it helps to make sure people actually know it's you doing the voice.

2012 had its first disaster in 2009 by sinking 60% in its second weekend. While this wasn't all that unexpected, it may result the in film crawling closer to $150 million overall than $200 mill. With even more films coming out for the Thanksgiving weekend, 2012 probably won't even be in theaters by the time 2010 rolls around.

A Christmas Carol dipped 45% in its third weekend and is going to need some yuletide joy to keep its box-office success going. Still, it's hard to make a story seem "fresh" when it's 150 years old. Maybe Disney should've tried to make an animated It's A Wonderful Life with a CGI Jim Carrey playing Jimmy Stewart. I would've been the first in line to see Zuzu's petals in 3D!

The Top Five If Today Was Martin Luther King Jr. Birthday Observance:

#1. New Moon - $142.8 million
#2. 2012 - $108.1 million
#3. A Christmas Carol - $79.8 million
#4. The Blind Side - $34.1 million
#5. The Men Who Stare at Goats - $27.7 million

This Week
In 1997 Robin Williams paired with Billy Crystal in what was supposed to be the superstar combo that was Father's Day as they played dads searching for their unbeknownst to them teenage son. 12 years later Robin Williams has much younger unbeknownst to him kids because it's a lot easier to sell cute children to audiences than snarky teenagers and he brings John Travolta along for the ride. I never would've pegged Wild Hogs to be a $168 million smash two years ago, so if those same fans come out and bring their kids along this time, Old Dogs might actually be able to learn some new tricks.

The "I can't believe they're actually trying to sell this flick with nothing but the words Ninja and Assassin" movie of the year finally comes out. Then again, when you have those two words what else is there to say? I get that there may be some carving going on in this film, but other than that I have no clue why they're trying to time this as a Turkey Day release.

On the quieter side, two independent releases are coming out: The Road and Fantastic Mr. Fox. The Road promises a bleak, post-apocalyptic future and Mr. Fox is the stop-motion animated film from critic fav though not box-office fav Wes Anderson. Tis the season for surprises, as New Moon will attest, yet neither seems primed to make a big dent during this holiday weekend.

by Matt Neuenburg on 11/23/2009

Movies Mentioned in this Post: 2012, Disney's A Christmas Carol, Planet 51, The Blind Side, The Men Who Stare at Goats, The Twilight Saga: New Moon
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