Ratatouille Lives Free To Die Hard - Week 9 | Spider-Man 3 | Shrek the Third | Pirates of the Caribbean: At World's End

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Ratatouille Lives Free To Die Hard - Week 9

Spider-Man 3
Shrek the Third
Pirates of the Caribbean: At World's End
Ratatouille
Knocked Up
Live Free or Die Hard
Fantastic Four: Rise of the Silver Surfer
Evan Almighty
1408
It wasn't an Incredibles opening for Brad Bird's follow-up animation piece to his 2004 super-hero family flick, yet Ratatouille did fight off its lack of chic to debut with a $47 million opening weekend. Without big names in the cast, marketing had to rely on the story of a rat cooking (always an easy sell) and the consistent quality and performance of the Disney/Pixar brand (ok, maybe that part's the easier sell). Tucked into a tough patch of big films being released all around it, the rat will still need long legs instead of a long tail to keep-up with past Pixar blockbusters.

Bruce Willis finally broke the tie between the three installments of Die Hard and Looks Who's Talking to give the edge to John McClain over Mikey. I bet Mikey doesn't like it. It proved to be a savvy move though as Live Free or Die Hard grossed $48.4 million during it's five-day opening. The positive word-of-mouth would've spread quicker about the film, but most of Justin Long's Mac commercial fan base was still waiting for their iPhones to be activated. However, waiting in line for 12 hours for a $600 paperweight, good call!

Evan Almighty dropped 52% in its second weekend. This isn't as bad as some of the other drops, but it also didn't have as far to fall after last week's less than amazing summer opening. The money isn't rolling in two-by-two with only $60 million saved in ten days. When it comes to effects-laden comedies, maybe Steve Carell should give it The Office. Ha, The Office! Get it, get it? Yeah, nevermind… I got nothing.

In just ten days, with $40.4 million, 1408 has grossed more than Samuel L. Jackson's last summer release, Snakes on a Plane. See, if he just would've said, "I have had it with these [insert maternal expletive here] John Cusacks on this [insert another maternal expletive here for added dramatic purposes] plane!", that film would've done like 10 times better.

The Top Five if Today was Labor Day
#1. Spider-Man 3 - $333.7 million
#2. Shrek 3 - $313.7 million
#3. Pirates 3 - $295.7 million
#4. Knocked-Up - $122.3 million
#5. Fantastic Four 2 - $114.9 million

This Week
The Transformers have already landed and are taking over as we speak. Confusion about why there's a Decepticon that can turn into a car when that's normally the domain of the Autobots hasn't slowed down momentum at all. Speaking of which, why were they named Autobots if there didn't have cars on their home planet? And were the Decepticons always called Decepticons even before they became bad guys? I mean, talk about calling it if that's the case. But then you shouldn't have been so surprised when they actually turn out bad. I guess no one's ever confused Autobots with brain surgeons.

It's funny, I remember the day last year when I read that Warner Bros. was going to release an untitled Mandy Moore movie on July 4th, 2007, the same day Transformers and Live Free or Die Hard were supposed to open. I see, how do we combat two massive franchises? I know, instead of taking the battle head-on, we'll counter-program! This season counter-programming has only proven to be a counter to being successful. Still, it is funny how times have changed. That untitled film is now License to Wed and is marketing itself as a Robin Williams comedy with The Office's Jim Krasinski as his foil. Mandy Moore registers barely a mention in the advertising. I foresee a lot more "untitled" movies in her future.

by Matt Neuenburg on 07/02/2007

Movies Mentioned in this Post: 1408, Evan Almighty, Fantastic Four: Rise of the Silver Surfer, Knocked Up, Live Free or Die Hard, Pirates of the Caribbean: At World's End, Ratatouille, Shrek the Third, Spider-Man 3
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