Smart Gets Guru No Love - Week 8 | Iron Man | Indiana Jones and the Kingdom of the Crystal Skull | Kung Fu Panda

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Smart Gets Guru No Love - Week 8

Iron Man
Indiana Jones and the Kingdom of the Crystal Skull
Kung Fu Panda
Sex and the City
The Chronicles of Narnia: Prince Caspian
The Incredible Hulk
Get Smart
The Happening
Well, after months of anticipation and nervousness, Steve Carell can finally freestyle: "Myers, tell me how my Smart tastes!"

Get Smart did indeed pull off the comedic battle of the summer with a $38.7 million opening weekend. This was a better opening for Carell than last summer's Evan Almighty ($31.2 mill) and just outdistanced Don't Mess With The Zohan's opening by a few hundred thousand to take the title of "Number One Comedy of the Summer that Didn't Focus on Four Women Talking All… the… Time."

If anyone should be grounded enough to handle rejection it should be The Love Guru, which is good because he was rejected a lot. Debuting with only $13.9 million, that's the lowest total of the season for any high-profile movie. I knew it was going to be ugly as soon as Myers rolled with Ravi Shankar doing the theme song instead of co-star Justin Timberlake. Way to appeal to the kids, Mike.

Someone took the green out of the Kool-Aid at the Universal Lot this week as The Incredible Hulk was smashed with a 60% drop in a second weekend without anything new in the action department to compete against it. If this film doesn't even make $150 domestically (which looks unlikely now), it's not the "crash" of the first Hulk but it'll be just as much of a disappointment.

For a comparison of how important holding your audience is, look no further than Kung Fu Panda which only slipped 35%. In its third weekend it made almost as much as the Hulk in its second. This explains why the Panda is only seeing black with $155.9 million and the Jade Giant is still seeing red at $97 million.

Yet, if the Hulk's collapse was bad, take a look at what happened to The Happening. Tanking 65%, I blame the Marky Mark casting in the film. No one's going to take him seriously in movies any more unless he signs on as the opening act for the New Kids On The Block reunion tour. It's a moral imperative. Sure, some may have rolled with the NKOTB, but the cool kids all knew the Funky Bunch was where it was at.

Meanwhile, Indy has dug-in to being about $14 million behind Iron Man. I can't recall a season where we had a chase like this (and a chase that lasted this long). My affection for cricket is really paying off as we crawl to the final result. Can some prolonged 8th and 9th wicket partnerships for Indy give it the edge or will the spin bowlers of Iron Man take out the weaker batsman. Stay tuned, we'll find out right after this 40 minute break for tea!

The Top Five If Today Was Labor Day:

#1. Iron Man - $304.8 million
#2. Indiana Jones - $291 million
#3. Kung Fu Panda - $155.8 million
#4. Prince Caspian - $135.5 million
#5. Sex and the City - $132.4 million

This Week
For all the love Kung Fu Panda has gotten, and some have observed it's on the same trajectory as Cars which made $240 million, it's about to run into a little something called Wall-E. Pixar's latest looks like it could really go out of this world as the anticipation of kids saying "Waaaalllleeee" in their best robotic voices has been simmering for months. Last year's Ratatooie seemed to be Pixar's only "arguable" misstep as it was the first time a film of theirs hadn't made the Top Five leaderboard, though it was critically acclaimed and still made $200 million. Does Wall-E bounce them back to the $250 million plus zone or have people decided these aren't the "event" films they used to be?

Wanted finally comes out a few months after its intended Spring opening. While action and Angelina Jolie look like they should go hand in hand, the R-rating seems like it'll run-off the youth market and it only has a few days before the much heavier hyped Hancock lands. We'll see if this film can swim as an "adult" choice for blockbuster fun, yet those same adults might all be taking their kids or nieces and nephews to Wall-E this weekend.

by Matt Neuenburg on 06/23/2008

Movies Mentioned in this Post: Get Smart, Indiana Jones and the Kingdom of the Crystal Skull, Iron Man, Kung Fu Panda, Sex and the City, The Chronicles of Narnia: Prince Caspian, The Happening, The Incredible Hulk
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