The Butler Sweeps Out The Newcomers - Week 17 | Iron Man 3 | Despicable Me 2 | Man of Steel

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The Butler Sweeps Out The Newcomers - Week 17

Iron Man 3
Despicable Me 2
Man of Steel
Monsters University
Fast & Furious 6
We're the Millers
Lee Daniels' The Butler
The Mortal Instruments: City of Bones
The World's End
You're Next
[I almost tortured myself about not getting this recap out on Sunday night, but when you have a friend willing to come over to your house, watch the Men's Curling World Championship Finals that's been sitting on my DVR since April, and polish off a five-liter keg of cheap German black beer from BevMo that was way tastier than it should've been for $15, well... there's no way you pass that up! I mean, it's not like I missed anything on the VMAs, right?]

Why go out with a bang when you can go out with a whimper? Three new films entered the multiplexes this week and not a one made more than $10 million. That's crazy! Something like that's never happened since... since... oh yeah, this very weekend a year ago when Premium Rush (Yes, the "action" movie on a bicycle) was the best of three newbies with a $6 million opening. I'm pretty sure all of Hollywood realized if a movie about a Manhattan bike messenger can't pack the people in, what chance do they have?

As a result, Lee Daniels' The Butler served a great second week declining only 33%. While a part of me is really itching to see Anthony Hopkins revive his Remains of the Day role and have a butler-off with Forest Whitaker, we all know which butler would really rock their worlds and sass them each way to Sunday: Benson. When we finally get the technology to CGI whatever actors we want into whatever movie we want, I'm putting Robert Guillaume in both their movies.

We're The Millers had another great outing as they dipped only 27% and should pass the $100 million mark over Labor Day Weekend. While media reports always want to focus on whether Jennifer Aniston is "happy" and box-office pundits question her real drawing ability at the turnstiles, she's now had three of her last four films make more than $100 million. In the meantime, former beau John Mayer hasn't had a platinum album since 2006. Who's waiting for the world to change now, Mr. Sexual Napalm?!

In the wake of searching for the next Twilight series, we've had our third failure of the year. Beautiful Creatures was ugly in February and The Host had no one to entertain in March, so perhaps we should've known better that the mouthful of a title, The Mortal Instruments: City of Bones, was going to go hand-in-hand with those movies. Making a very mortal $9.3 million on its first weekend and $14.1 million over five days, this City of Bones is very brittle.

The World's End is supposed to mark the end of the "unofficial" trilogy that includes Shaun of the Dead and Hot Fuzz. An $8.8 million opening would put the stake in the heart of most trilogies, yet with only a $20 million budget, it shouldn't be the end of the world for this film which'll eventually turn a profit with its cult fanbase on DVDs, TV replays, and midnight showings. Edgar Wright must've learned his lesson after Scott Pilgrim. You can make the wacky and make the fun... Just don't do it with a $60 million budget.

In an odd twist, You're Next went against the trend of low-budget horror movies that have been scaring the money out of everyone's wallets lately. After The Purge and The Conjuring, You're Next seemed perfectly placed to do it all over again in August. I guess, uh, it wasn't next after opening with a mere $7 million debut. Maybe if it'd had a "The" in front of the title it would've played better? Again, it was a low-budget movie that will turn a profit, just nowhere near the huge gains the previous summer screamers earned. Is the fad already over before we found a way to capitalize and market it? Dang, I hate it when that happens.

Just one week to go and the official Top Five of the 2013 will be ready for their victory lap!

The Top Five If Today Was Labor Day:
#1. Iron Man 3 - $408.6 million
#5. Despicable Me 2 - $350.7 million
#2. Man of Steel - $290.2 million
#3. Monsters University - $261.8 million
#4. Fast & Furious 6 - $238.6 million



by Matt Neuenburg on 08/27/2013

Movies Mentioned in this Post: Despicable Me 2, Fast & Furious 6, Iron Man 3, Lee Daniels' The Butler, Man of Steel, Monsters University, The Mortal Instruments: City of Bones, The World's End, We're the Millers, You're Next
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