The ‘Endgame’ For All Week 2 Pretenders - Week 2 | Long Shot | Avengers: Endgame | Uglydolls

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The ‘Endgame’ For All Week 2 Pretenders - Week 2

 Long Shot
Avengers: Endgame
Uglydolls

There’s an age-old studio tradition of giving two weeks for “mega” films before you launch another potential blockbuster. The only reason you waiver from this is either you believe that the film before you isn’t really going to do that well or you arrogantly believe you’re the one with the “big” film. I’m not saying someone who titled their film Uglydolls thought their film was going to be big, but then, wow... did they underestimate how many people wanted to see the culmination of 22 superhero films in the past 11 years.

Avengers: Endgame assembled another amazing $147.4 million dollars in its second weekend. While that by itself would be the 23rd biggest weekend opening weekend ever (between Jurassic Park: Fallen Kingdom and Furious 7), it’s only good enough to be the 2nd best second weekend in box-office history behind Star Wars: The Force Awakens $149.2 million. Suck on that, Stark!

Still, with a jaw-dropping $621.3 million gross after only ten days (and 11 nights) in the theaters, Endgame already has the 9th highest grossing domestic film of all-time. This places is it just behind Avengers 1 and ahead of Star Wars: The Last Jedi. Stick that lightsaber where the sun don’t shine, Luke!

If you are looking for trends that this film might not actually be the first to cross $1 billion domestically, it did drop by almost 59%. It’s likely this could stabilize and film regains a normal trajectory of 40% drops after its astronomical beginning. That, or as other big films start filling screens, people start to decide they’ve had their fill of superheroes… at least until Dark Phoenix and Spidey hit the screen.

[FYI, for those new to the pool, a film normally drops about 40% from weekend to weekend. So, when a film drops by less than that (usually due to positive word-of-mouth), it's seen as a good thing and if a film drops by more (usually due to negative word-of-mouth), it's seen as not so good. The caveat for "blockbuster" films is that they tend to frontload and get so many people in the first weekend that they naturally have larger drop-offs. With this is mind, a 50% fall would still be grand, but anything more is often a sign that the film might be showing On Demand sooner than you might think.]

As for the new films this weekend, one did its job with the others getting stranded in the tide pool and are waiting to get washed out to sea.

The Intruder followed the odd trend of costing the least and making the most. Cheap horror and thriller films have been doing great the past few years by keeping their budgets low and then everything is gravy after the first weekend. Its $8 million budget was already covered by their $10.9 million three-day opening.

I will say, the premise of The Intruder didn’t seem very strange. If Meagan Good moved into my old house, I’d be dropping by every couple days with some flimsy “Yeah, I think I forgot a box in the attic” type excuse too. Your lawn needs mowed? Not a problem. It’s like last year’s film Breakin’ In. If Gabrielle Union wants into my house… Sure, come on in. What’s the problem? Like I’m going to say no.

Long Shot had no shot after debuting with $9.7 million. With a $40 million budget, this film’s going to have to become the next Overboard (1987 version, not the I’m still not allowed to mention it around my wife version) where it plays 27 times a week on cable for 30 years straight to turn a profit.

Some have said this is a blow to Seth Rogen’s bankability. To be fair, his hits have come with him being raunchy and ridiculous. Successfully hooking-up with Charlize Theron is just ridiculous.

Finally, Uglydolls was like that Redbox version of Trolls that was never supposed to be released in a theater. It’s the $1.75 babysitter you pick up at Ralphs because you know you wouldn’t even spend $2.99 for it on Amazon Video and you don’t want it to show-up on your viewing history. It also had a $40+ million budget and started with a $8.6 million opening. That’s like double the total gross of From Justin To Kelly, so… yay?!

This week… Detective Pikachu tries to solve the case of how to top the Avengers while the audience will have to figure out how Ryan Reynolds keeps his Deadpool voice in PG-rated film. Joining the Pokemon are the “older” sisters doing it for themselves in Poms and the “middle” sisters doing The Hustle (do it… do The Hustle! Bum bum bum ba-dum ba-dum bum bum… Bum bum bum ba-dum ba-dum bum bum...).

The Top Five If Today Was Labor Day:
#1. Avengers: Endgame - $621.3 million
#2. The Intruder - $10.9 million
#3. Long Shot - $9.7 million
#4. Uglydolls - $8.6 million
#5. n/a





by Matt Neuenburg on 05/08/2019

Movies Mentioned in this Post: Long Shot, Avengers: Endgame, Uglydolls
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