The Really Really Good Gatsby Not Great Enough to Rust Iron Man 3 - Week 2 | Iron Man 3 | The Great Gatsby | Peeples

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The Really Really Good Gatsby Not Great Enough to Rust Iron Man 3 - Week 2

Iron Man 3
The Great Gatsby
Peeples
Three times since 2006, Warner Bros. has tried to take a bite out of the second weekend of the summer season. Poseidon was upside-down in a lot more ways than just the boat after sinking in Mission Impossible 3's wake. Speed Racer wasn't fast enough to slow down Iron Man in 2008 and ended-up stalled in the pit. Dark Shadows was beat down worse than Loki trying to follow in the shadow of The Avengers. With this second weekend also occurring over Mother's Day, it was like Warner Bros. kept offering Hooters and hot wings instead of champagne brunches and See's Candies.

So if moms didn't want disaster movies, CGI race cars, or vampire Johnny Depps for Mother's Day, what did they want? How about Leo DiCaprio, glitz, glamour, jazz, and flappers... lots and lots of flappers. It's like a Jane Austen movie on acid!

The Great Gatsby roared past the 20's and into the 50's with a $51.5 million weekend. This is by far the biggest opening ever for a movie based on a book written by an author whose first name is F. For DiCaprio, it's his second largest debut behind 2010's $62.8 million start for Inception. Regarding director Baz Luhrmann, in one weekend Gatsby has already grossed more than all but one of his films... and it's only $7 million behind that exception, Moulin Rouge. (Seriously, I thought MR did a lot better, or maybe that's just what movie grosses were like before ArcLight Cinemas starting charging $15.50(!) a ticket this summer.)

It would only make sense now for Baz to follow-up "the" novel of the 20's with "the" novel of the 30's, The Grapes of Wrath. Just think what his style-over-substance and over-the-top techniques could do to The Great Depression? "You know what this Dust Bowl needs? More glitter." Now we're talking!

Speaking of something that could've used a little more shine, Iron Man 3 still sailed high while dropping a little low. Though no one could possible complain about a second weekend of $72.5 million and 10-day total of $284.9 million, the almost 60% decline from the first weekend of ticket sales could turn this film from something that was certain to make over $500 million to something in the mid-400's. For some super hero comparison's sake, The Avengers decreased around 50% last year while Iron Man 2 was in the 60% range. Again, you don't need to feel sorry for anyone, it's just from a historical perspective the final tally may be more Dark Knight Rises than Dark Knight. As long as it's not Shanghai Knights, we're all good.

By the way, I think it's about time Tony Stark moved-forward with the most important invention he's come up with and get that into the hands of auto-manufacturers. In case you haven't noticed, while wearing his Iron Man suit, he can get hit with anything, slam into everything, and drop ten stories without having a scratch on him. What kind of air bags or shock-resistance foam can he have in that thing?! Maybe he just has some of that old-school egg crate pads in there. Perhaps Jarvis perpetually inflates an interior air mattress to help cushion the blows. Whichever, this tech needs to get into people's cars and be used to save lives... or at least my beer bottles from rattling in my trunk when coming home from the store.

One can never be sure exactly when the first of these will occur, but when it does there isn't a tomato juice bath in the world that can save you from this stink. Tyler Perry may have presented Peeples, yet these were not the Peeples anyone was looking for. Debuting with a putrid $4.9 million, this film couldn't have been worse received if it was Tyler Perry Presents Bubonic Plague.


I always like to compare terrible summer movie openings to the failed Olsen Twins movie New York Minute in 2004. Even that atrocity earned $5.9 million its first weekend! When you can't reach that minimum height mark on the Summer Movie Pool roller coaster ride, that's cause for expulsion from the park.

[For those new to the pool, a film normally drops about 40% from weekend to weekend. So, when a film drops by less than that (usually due to positive word-of-mouth), it's seen as a good thing and if a film drops by more (usually due to negative word-of-mouth), it's seen as not so good. The caveat for "blockbuster" films is that they tend to frontload and get so many people in the first weekend that they naturally have larger drop-offs. With this is mind, a 50% fall would still be grand, but anything more is a sign that the film will be coming to DVD sooner than you might think.]

The Top Five If Today Was Labor Day:
#1. Iron Man 3 - $175.3 million
#2.The Great Gatsby - $51.1 million
#3. Peeples - $4.9 million
#4. n/a
#5. n/a


by Matt Neuenburg on 05/12/2013

Movies Mentioned in this Post: Iron Man 3, Peeples, The Great Gatsby
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