Thor's Dark World Lights Up The Box-Office - Week 2 | Thor: The Dark World | Last Vegas | Ender's Game

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Thor's Dark World Lights Up The Box-Office - Week 2

Thor: The Dark World
Last Vegas
Ender's Game
Free Birds
The dirty little secret around The Avengers movie is the idea that it was the "huge" success of all the solo movies which made the collaboration that much bigger. Yes, the Iron Man films, thanks in no small part to Robert Downey Jr. suddenly becoming America's favorite actor, have been smashes, yet both Captain America and Thor were in the X-Men Origins: Wolverine realm of solo hits: not too shabby, but no one's making a theme park ride to go along with it. Face it, The Incredible Hulk was so incredibly mediocre Marvel immediately jettisoned any plans of making a sequel. So, if The Avengers is Charlie's Angels and Iron Man is Farrah Fawcett, are audiences going to turn out for another Kate Jackson movie?

Apparently, if Kate Jackson is wearing a Viking helmet, the new villain is something out of a Star Trek movie, and the old villain is as fantastically evil as Alan Rickman in his bad guy glory days, then yes... There's room for some more solo movies in the Marvel wheelhouse! Thor: The Dark World debuted with $85.7 million, almost $20 million more than the original Thor in the summer of 2011. I'm sure if they ever made Hawkeye or Black Widow solo movies though, they would be the Charlie's Angels equivalent of a Shelly Hack movie... and no, despite what you may have heard, Shelly Hack is not man.

With some well-placed humor, sweeping special effects, and sufficiently confusing Norse mythology words, Thor: The Dark World showed super hero movies could make super hero money even in the Holiday season. Surprisingly, the world-jumping story kept audiences moving around all nine realms and yet still couldn't find a way to get Kat Dennings from wearing a big baggy coat the entire film. Stellan SkarsgÄrd gets to run around naked but Kat remains covered-up? So not right.

The Mighty Thor ended-up being The End for Ender's Game. Dropping a glitchy 62% in its second weekend adding only $10.3 million to its $44 million stack of quarters, this seemed to be more like the "History of the National Parks Game" your grandparents bring you back from vacation when you just wanted to play Connect Four. While this movie was far from Perfection and could have used a personality Operation, the filmmakers took a Risk even if they didn't have Uno Clue. Sorry!, that's Life.

As a result, Last Vegas and Free Birds both held-up better than their more expensive opening weekend mate. Last Vegas slipped 32% instead of slipping a disc with an $11 million second weekend. While this is a really good hold-over from the previous weekend, when you start with a small start having a bigger portion of a small start isn't all that much. Still, with $33.5 million in ten days, Last Vegas is about to crack Michael Douglas' Top 20 all-time money-makers and pass up... wait for it... The Ghost and the Darkness?! Wow, it's really has been a long time since we've had a big hit Michael Douglas movie.

Free Birds was also able to stabilize its flight and swoop 30% from its debut nest egg with $11.1 million. Though the movie may be promoting the concept of being "free" to young people, the studio is certainly making sure to charge all the parents bringing their children to learn this valuable lesson. Raising $30.1 million in Freedom Awareness so far, Free Birds looks to continue fleecing families until Frozen provides the real main dish to this Thanksgiving Feast.

[For those new to the pool, a film normally drops about 40% from weekend to weekend. So, when a film drops by less than that (usually due to positive word-of-mouth), it's seen as a good thing and if a film drops by more (usually due to negative word-of-mouth), it's seen as not so good. The caveat for "blockbuster" films is that they tend to frontload and get so many people in the first weekend that they naturally have larger drop-offs. With this is mind, a 50% fall would still be grand, but anything more is a sign that the film will be coming to OnDemand sooner than you might think.]

The Top Five If Today Was Martin Luther King Jr. Observance:
#1. Thor: The Dark World - $85.7 million
#2. Ender's Game - $44 million
#3. Last Vegas - $33.5 million
#4. Free Birds - $30.1 million
#5. n/a


by Matt Neuenburg on 11/12/2013

Movies Mentioned in this Post: Ender's Game, Free Birds, Last Vegas, Thor: The Dark World
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