Transformers Transforms Independence Day - Week 10 | Spider-Man 3 | Shrek the Third | Transformers

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Transformers Transforms Independence Day - Week 10

Spider-Man 3
Shrek the Third
Pirates of the Caribbean: At World's End
Knocked Up
Live Free or Die Hard
License to Wed
The closest film to Independence Day opening on 4th of July Weekend since Independence Day opened on 4th of July Weekend in 1995, Transformers certainly lived-up to its billing. Disguising $155.4 million over five days as box-office revenue, the Autobots were more like ATMs.

Still, leading-up to the film, I was curious as to why the marketers kept away from showing scenes where the Transformers actually talked. Were they afraid it looked too ridiculous and would scare off the non-fanboys from the movie? No, they simply knew that once Optimus Prime starts talking, he literally never stops. I think Megatron's only reason for wanting him dead was because of his constant pontificating. I had no idea Encyclopedia Britannica had been translated into Cybratronese.

Well, if Transformers was the counter-programming to the romantic-comedy tom-foolery found in License to Wed, the studio should pat themselves on the back. It seemed to work as the Transformers soared and the License was revoked before the weekend was out. No, it wasn't a total disaster for the wedding, but after making $17.8 million over five day, this looks to be a very short honeymoon… Sort of like a weekend in Branson… or maybe a Weekend at Bernie's.

Ratatouille continued to prepare the fine French cuisine of the summer. Slicing and dicing another $29 million, the "rat in the kitchen" flick has simmered $109.5 million so far.

Live Free or Die Hard seems to be likely to make just about what Die Hard With A Vengeance made in 1995, having killed-off $84.4 million in two weeks. Glad to see that PG-13 rating really helped open-up the franchise to whole new audience. Oh wait, if you were old enough to see the first Die Hard in the theater, you'd now be at least 36? Well, I guess you could argue that it is getting harder and harder to get 36 year-olds in the theaters these days.

The Top Five if Today was Labor Day
#1. Spider-Man 3 - $333.7 million
#2. Shrek 3 - $313.7 million
#3. Pirates 3 - $295.7 million
#4. Transformers - $155.5
#5. Knocked-Up - $132.1 million

by Matt Neuenburg on 07/09/2007

Movies Mentioned in this Post: Knocked Up, License to Wed, Live Free or Die Hard, Pirates of the Caribbean: At World's End, Ratatouille, Shrek the Third, Spider-Man 3, Transformers
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